Thursday 15 December 2011

Celebrity Campaign Final



This campaign is to promote the celebrity with urban artist style.

There are two main inspirations from this artwork that are the choice of celebrity that gives inspiration through his product. Jackie Chan is specializing in martial art and it has many various actions that can use for artwork. The second main inspiration is the artist style from Oi You Collection, that is feature with Banksy, the worldwide famous urban artist. Most of Banksy works contain the style that his artworks play along with the wall. So with both inspirations, I can combine them together and become martial art pose that play with wall.

The artist is about Jackie Chan himself on the urban wall is kicking through the wall. Main theme colours of this artwork are orange, black and white. The orange is showing the realistic of the urban wall itself compare to black and white on Jackie Chan himself which become less realistic. The media that I use to produce this artwork is illustrating on Photoshop. First begin with the real picture and use paint in Photoshop draw over it to make it become my own graphic style. Then change into black and white and in the end put another wall with multiply function to make everything on the artwork is paint on the wall.

Invert, some of Banksy and Oi You Collection, does not have the same graphic style. Some of them have cartoon graphic style, which I use that style to applied the bricks that float toward the audience.

The purpose for this artwork is to make the audience admire at the celebrity through his martial art via urban style artwork that anyone can locate easily.

Tuesday 29 November 2011

My choice for Assignment

The person that I choose is Jackie Chan

Reason: I inspired him because of his movies. I'm not the movie person, but every time that I watched his films, I like it. He introduce martial art comedy action and I feel it's not same as other action film. Also, I don't quite like other choice because they doesn't match to my interest, and it will be hard if I work on something that I don't interest.


Artist choice
Oi you Collection


The Oi You Collection is the urban artist from New Zealand. Sometime work together or feature with Banksy. Also the artist is influenced by Banksy. The life change when he started to draw and someone said that his artist is similar to Banksy. He go home and google Banksy where he is influenced
 by Banksy. Few years after he draw urban artwork, he is being invite to worldwide exhibition, such as Palestine, Los Angeles, etc. Oi You have a great dream to create his urban artwork to be known as "The best of urban art".

There are some artists that inspire me such as Oi You Collection, Shannon Crees, etc. However, I select Oi You Collection because I like the way how the artist play and combine the artwork with the walls. Also the theme of the artist is more match together with Jackie Chan, instead of Shannon Crees theme. Some of Oi You Collection artwork contains cartoon character which become my influence as well.

Tuesday 8 November 2011

Final Moodboard version 1


This is my combine version of moodboard.

However, I stuck with the colours and graphic style.

I don't really like how this look.

I might completely change the campaign poster style from this.