Thursday 15 December 2011

Celebrity Campaign Final



This campaign is to promote the celebrity with urban artist style.

There are two main inspirations from this artwork that are the choice of celebrity that gives inspiration through his product. Jackie Chan is specializing in martial art and it has many various actions that can use for artwork. The second main inspiration is the artist style from Oi You Collection, that is feature with Banksy, the worldwide famous urban artist. Most of Banksy works contain the style that his artworks play along with the wall. So with both inspirations, I can combine them together and become martial art pose that play with wall.

The artist is about Jackie Chan himself on the urban wall is kicking through the wall. Main theme colours of this artwork are orange, black and white. The orange is showing the realistic of the urban wall itself compare to black and white on Jackie Chan himself which become less realistic. The media that I use to produce this artwork is illustrating on Photoshop. First begin with the real picture and use paint in Photoshop draw over it to make it become my own graphic style. Then change into black and white and in the end put another wall with multiply function to make everything on the artwork is paint on the wall.

Invert, some of Banksy and Oi You Collection, does not have the same graphic style. Some of them have cartoon graphic style, which I use that style to applied the bricks that float toward the audience.

The purpose for this artwork is to make the audience admire at the celebrity through his martial art via urban style artwork that anyone can locate easily.